Search:

Music Marketing Online Music Marketing Music Books Music Promotion Guerrilla Music Marketing Indie Musician Sell My Music Music Business Record label Music Software Music Contracts Music Seminar Music Industry Music Artist Musician Musical Instruments Podcast Music Engineer Illegal Downloads Bootleg Earwax Records Mixtape Music Video Marketing Music Advertising Branding Music School Music Tour College Radio BDS Radio Spins Songwriting Social Networking Myspace Music Facebook Music Youtube Music Ty Cohen JaWar Music Intern Music Distribution Billboard Charts Hip Hop Music Rock Music Punk Music Country Music stores download Music MP3 Ring Tones Video Recording Studios Music Budgets Music Directory Shoot my Video Music Licensing Music Guru music cards soundscan people meter music videos college music college music tour How to write lyrics songs copywriting RIAA Atlantis record pool music law entertainment law music lawyers Country Music Music Mentors Vinyl Music Press My CD Music Graphics Video Production Email Marketing Music Producer Music Equipment Music Manager American Music Japanese Music IPod Music DJ Emcee Midem American Idol Recording Artist Music Publishing

Integrated Music Marketing Campaign

Steve's Internet Marketing Site
Steve's Internet Marketing Site Steve's Internet Marketing Site
Steve's Internet Marketing Site


Study music business online with Berklee: http://www.berkleemusic.com/we... instructor Mike King explains the main elements of an integrated music marketing campaign.

Channel: People & Blogs
Uploaded: November 30, 1999 at 12:00 am
Author: BerkleeMusic

Length: 04:55
Rating: 4.7
Views: 6268

Tags: MusicMarketing  music  marketing  MusicBusiness  business  

Video Url:


Embed Code:

Video Comments

Simbizinfo (November 30, 1999 at 12:00 am)
Great stuff guys! Right on point!
billpeart (November 30, 1999 at 12:00 am)
of course all us musicians have songs that should be on major labels.but in all seriousness, dont worry about what a record label can do, until u get to that point. this fear of getting "raped" by the industry is whimsical. if u make it to that point then asses the danger but until then dont worry about it. Its like worrying about winning millions because of how much will be taken out in taxes...until you win the millions, dont worry about it. dont put the cart in front of the horse
Sonordrums778 (November 30, 1999 at 12:00 am)
good advice man
iocguitarist (November 30, 1999 at 12:00 am)
he's not talking about music from an artistic perspective guys...dont get the wrong idea, this video is purely about building marketing relationships and making money. this video has nothing to do with selling out to labels and catering to the media...its just great advice on how to spread your music and make you successful as an artist
undefinedsong (November 30, 1999 at 12:00 am)
great advice with everything to be the best upcoming artist
SteveBrownOfficial (November 30, 1999 at 12:00 am)
The guess speaker is absolutely correct in every aspect.
InstrumentalMangmnt (November 30, 1999 at 12:00 am)
I think these methods are becoming exctinct. nowadays you have to be your own marketing force, and invest in your band, because labels are less likely to do that stuff, instead they'd much rather rape you for a hit, then stash you on the shelf. You need bargaining chips if your going to get a good deal. also its different for everyone, no 2 people want the same thing.
leoduser (November 30, 1999 at 12:00 am)
If my music is gold, people will want it, but they need to know where I keep my gold and how to buy some of it. The rest is up to me. I don't have to sellout to corpret music... I will not sell to corpret! The people will seek me out for my music if it is worth listening to. "...it is pure business.." Yup and almost pure propaganda perhaps? <-- that was my opinion lol
NewRisingSong (November 30, 1999 at 12:00 am)
With few words: To be an artist you need money more money and more and more...

Music Biz Info - Music Marketing Videos 2007 Woo Media Works, All Rights Reserved. Visit The Chuck Woo Marketing Blog